Fresca
A grocery service that delivers fresh, affordable food through local partnerships
Industry
Delivery Service
Services
UX Design, Layout Design, Branding
Problem
Many families struggle to access fresh, nutritious food because of transportation barriers, limited grocery options, and restrictive assistance programs that overlook personal and cultural needs.
Opportunity
Design a food delivery system that meets people where they are and connects them to fresh, culturally relevant meals through both physical and digital access points.
Overview
Fresca is a local food delivery service designed to make access simple and stigma-free. In partnership with the Food Bank of Central and Eastern North Carolina, it provides fresh foods that reflect users’ cultural and dietary needs. Deliveries arrive at home or at community lockers, reducing transportation barriers and keeping healthy food within reach.
Service Ecosystem
Service Ecosystem
Personas
Personas
Mail-In Ordering System
Mail-In Ordering System
Frescard ID System
Frescard ID System
Online Ordering Website
Online Ordering Website
Delivery Boxes & Print Resources
Service Ecosystem
Target Users & Insights
Accessing healthy food can be tough for people facing barriers like limited transportation or changing income. Many rely on community organizations but still want more control and privacy. My research showed that convenience, cultural familiarity, and dignity are just as important as nutrition. These insights shaped Fresca’s hybrid system of mail-in checklists, digital ordering, and community lockers.
Target Users & Insights
Accessing healthy food can be tough for people facing barriers like limited transportation or changing income. Many rely on community organizations but still want more control and privacy. My research showed that convenience, cultural familiarity, and dignity are just as important as nutrition. These insights shaped Fresca’s hybrid system of mail-in checklists, digital ordering, and community lockers.
Service Ecosystem
Service Ecosystem
Personas
Personas
Mail-In Ordering System
Mail-In Ordering System
Frescard ID System
Personas
System Features
Fresca’s mail-in forms let users order groceries without internet access. Each prepaid envelope includes a general info sheet and a food checklist. Returning users can simply write their Frescard ID to reuse saved preferences, making the process fast, familiar, and accessible to everyone.
Fresca’s mail-in forms let users order groceries without internet access. Each prepaid envelope includes a general info sheet and a food checklist. Returning users can simply write their Frescard ID to reuse saved preferences, making the process fast, familiar, and accessible to everyone.
System Features
Fresca’s mail-in forms let users order groceries without internet access. Each prepaid envelope includes a general info sheet and a food checklist. Returning users can simply write their Frescard ID to reuse saved preferences, making the process fast, familiar, and accessible to everyone.
System Features
System Features
Fresca’s mail-in forms let users order groceries without internet access. Each prepaid envelope includes a general info sheet and a food checklist. Returning users can simply write their Frescard ID to reuse saved preferences, making the process fast, familiar, and accessible to everyone.
The Frescard is a personalized ID card with a barcode linked to each user’s profile. It allows quick reorders, faster pickups, and easy updates through kiosks or mail-in forms, bridging the gap between analog and digital systems.
The Frescard is a personalized ID card with a barcode linked to each user’s profile. It allows quick reorders, faster pickups, and easy updates through kiosks or mail-in forms, bridging the gap between analog and digital systems.
The Fresca website replicates the mail-in process, letting users complete forms, choose their foods, and schedule pickup or delivery from their preferred location. Both the mail-in and online systems feed into a shared database, ensuring consistency, preventing mix-ups, and guaranteeing equal access for all users.
The Fresca website replicates the mail-in process, letting users complete forms, choose their foods, and schedule pickup or delivery from their preferred location. Both the mail-in and online systems feed into a shared database, ensuring consistency, preventing mix-ups, and guaranteeing equal access for all users.
Each Fresca box is designed for trust and recognition, featuring the logo, emblem, and colorful sealing tape. Inside are the user’s groceries, a Frescard for new users, and a flyer with recipes and community resources based on the foods requested in the order and the area you’re in.
The Fresca website replicates the mail-in process, letting users complete forms, choose their foods, and schedule pickup or delivery from their preferred location. Both the mail-in and online systems feed into a shared database, ensuring consistency, preventing mix-ups, and guaranteeing equal access for all users.
Each Fresca box is designed for trust and recognition, featuring the logo, emblem, and colorful sealing tape. Inside are the user’s groceries, a Frescard for new users, and a flyer with recipes and community resources based on the foods requested in the order and the area you’re in.
System Features
Fresca’s mail-in forms let users order groceries without internet access. Each prepaid envelope includes a general info sheet and a food checklist. Returning users can simply write their Frescard ID to reuse saved preferences, making the process fast, familiar, and accessible to everyone.
The Frescard is a personalized ID card with a barcode linked to each user’s profile. It allows quick reorders, faster pickups, and easy updates through kiosks or mail-in forms, bridging the gap between analog and digital systems.
The Frescard is a personalized ID card with a barcode linked to each user’s profile. It allows quick reorders, faster pickups, and easy updates through kiosks or mail-in forms, bridging the gap between analog and digital systems.
The Fresca website replicates the mail-in process, letting users complete forms, choose their foods, and schedule pickup or delivery from their preferred location. Both the mail-in and online systems feed into a shared database, ensuring consistency, preventing mix-ups, and guaranteeing equal access for all users.
The Fresca website replicates the mail-in process, letting users complete forms, choose their foods, and schedule pickup or delivery from their preferred location. Both the mail-in and online systems feed into a shared database, ensuring consistency, preventing mix-ups, and guaranteeing equal access for all users.
Each Fresca box is designed for trust and recognition, featuring the logo, emblem, and colorful sealing tape. Inside are the user’s groceries, a Frescard for new users, and a flyer with recipes and community resources based on the foods requested in the order and the area you’re in.
System Features
Reflection
Fresca’s mail-in forms let users order groceries without internet access. Each prepaid envelope includes a general info sheet and a food checklist. Returning users can simply write their Frescard ID to reuse saved preferences, making the process fast, familiar, and accessible to everyone.
Designing Fresca taught me the importance of accessibility beyond technology. Food insecurity isn’t just a resource problem, it’s a systems problem tied to transportation, income, and digital access. By blending analog and digital tools, I learned how design can create equity through simplicity and care. Fresca showed me that designing for dignity means meeting people where they are, and that thoughtful systems design can restore a sense of autonomy in essential, everyday experiences.
Mail-In Ordering System
The Frescard is a personalized ID card with a barcode linked to each user’s profile. It allows quick reorders, faster pickups, and easy updates through kiosks or mail-in forms, bridging the gap between analog and digital systems.
Mail-In Ordering System
Personas
Personas
Mail-In Ordering System
Mail-In Ordering System
Frescard ID System
Frescard ID System
Online Ordering Website
Personas
Service Ecosystem
Frescard ID System
The Fresca website replicates the mail-in process, letting users complete forms, choose their foods, and schedule pickup or delivery from their preferred location. Both the mail-in and online systems feed into a shared database, ensuring consistency, preventing mix-ups, and guaranteeing equal access for all users.
Frescard ID System
Online Ordering Website
Online Ordering Website
Delivery Boxes & Print Resources
Frescard ID System
Delivery Boxes & Print Resources
Online Ordering Website
Each Fresca box is designed for trust and recognition, featuring the logo, emblem, and colorful sealing tape. Inside are the user’s groceries, a Frescard for new users, and a flyer with recipes and community resources based on the foods requested in the order and the area you’re in.
Delivery Boxes & Print Resources